Kroger: Investing In Digital Channel And Fresh Category, Initiating With Buy

  • The Kroger Co.'s Q1 FY25 results showed accelerating growth in pharmacy, eCommerce, and fresh categories, supporting my Buy rating with a fair value of $80 per share. Management's focus on digital and fresh categories, alongside operational efficiencies, is driving improved same-store sales and margin expansion. Despite losing market share to Costco and Walmart, Kroger's investments in e-commerce and logistics are starting to yield results, with digital sales up 10% in FY24.