Meta Platforms vs. Alphabet: Which Digital Ad Behemoth Has an Edge?

  • Meta Platforms META and Alphabet GOOGL are behemoths of the digital advertising market, generating billions of dollars in revenues. In the first quarter of 2025, Meta Platforms' advertising revenues increased 16.2% year over year to $42.3 billion, driven by a 5% increase in ad impressions and a 10% increase in average ad price.