Apple taps generative AI to accelerate chip design and boost AI infrastructure

  • Apple Inc (NASDAQ:AAPL, ETR:APC) is beginning to use generative artificial intelligence to streamline the design of the chips that power its devices, a move the company says could significantly reduce complexity and boost productivity. “Generative AI techniques have a high potential in getting more design work in less time,” Johny Srouji, Apple's senior vice president of hardware technologies, said during a recent speech in Belgium.