Stablecoins, Don't Call Them A Visa Killer

  • Stablecoins pose a limited threat to Visa; regulatory, operational, and consumer protection hurdles make overnight disruption highly unlikely. Visa's global brand, trusted infrastructure, and consumer protections ensure continued dominance, even as stablecoins gain traction for niche use cases. Visa is proactively integrating stablecoins, leveraging its network to offer stablecoin-linked cards and settlement, especially benefiting cross-border and emerging markets.