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Two Blokes Jun 18 -
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Maydan Sports combines world-class sports marketing, immersive technology, and regional expertise to elevate the MENA region's global sports presence A joint initiative between Consulum and Stagwell network companies including Allison Worldwide, ARound, Assembly, Code and Theory and Gold Rabbit Sports The collective will support federations, clubs, public bodies, and brands to maximize the impact of sports across the region DUBAI, United Arab Emirates and CANNES, France , June 18, 2025 /PRNewswire/ -- Consulum, the MENA region's leading strategy and communications advisory firm, which joined the Stagwell (NASDAQ: STGW) global network in 2024, today announced the launch of Maydan Sports – a global sports engagement collective designed to help organizations across the MENA region build global reputations and deliver local impact through sport – alongside partner Stagwell agencies. Unveiled at Stagwell's SPORT BEACH, the official LIONS Sport Partner of the Cannes Lions International Festival of Creativity, Maydan Sports is a purpose-built alliance of global and regional specialists in sports marketing, communications, fan experience, partnerships, and immersive technology.
