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Two Blokes Jun 18 -
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New Reporting Provides Contextual Measurement Beyond Industry Brand Safety and Suitability Categories Aligned to IAS's First-to-Market Optimization Solution for Meta NEW YORK , June 18, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the launch of new contextual category reporting for Meta Platforms (Nasdaq: META), expanding measurement reporting across Facebook and Instagram Feed and Reels. This launch demonstrates IAS and Meta's continued collaboration to deliver trusted, independent third-party measurement and optimization tools to support advertisers' brand suitability and performance goals, by aligning measurement reporting to contextual categories available through IAS's first-to-market Content Block List optimization solution for Meta.
