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Posted by
Two Blokes Jun 17 -
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Stock
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ITV PLC (LSE:ITV), Comcast Corporation (NASDAQ:CMCSA, ETR:CTP2)-owned Sky TV and Channel 4 are joining forces to take on tech giants Meta and Google by launching a shared advertising platform for their streaming services. The initiative aims to make it easier for small and medium-sized businesses (SMEs) to buy TV ad space using a “self-serve” model, similar to those used by Facebook and YouTube, enabling campaigns to be booked quickly without an agency.
