Celsius: Up 50%+ YTD, Next Stop Could Be $50/Share

  • I reiterate my 'buy' rating on Celsius Holdings, targeting $50/share, driven by strong fundamentals and momentum despite recent revenue softness. Alani Nu's acquisition is a strategic win, boosting combined market share and capturing new consumer segments, while international markets show accelerated growth. Gross and operating margins are expanding sequentially, supported by sourcing efficiencies despite competitive and macroeconomic headwinds.