Celsius: The Bull Case Is Cooling Down

  • Celsius Holdings operates in the competitive non-alcoholic beverage industry, focusing on fitness-oriented energy and functional drinks. The company generates 95% of its revenue from the U.S., with a $10 billion market cap and trades around $41 per share. The global non-alcoholic beverage market is growing, yet intense competition from established brands may challenge Celsius's market share and profitability.