Coupang: Attractive Growth Runway With A Strong Core Business

  • I rate Coupang a buy, driven by its dominant logistics moat and the powerful FLC flywheel, accelerating both growth and margin expansion. Coupang is becoming the go-to platform for South Korean consumers, with rising engagement, higher spending, and a successful premiumization strategy. The Developing Offerings segment, especially Taiwan expansion, is a high-potential growth engine, despite near-term margin dilution from ongoing investments.