Asos: buy case is growing despite rise of Shein, Vinted and Temu, says broker

  • The arguments for buying ASOS PLC (LSE:ASC) are growing stronger, reckon analysts at Shore Capital, following recent signs of operational progress that have led to much improved profit margins. Analyst Katie Cousins put out a note pointing out that the online fashion group has reduced inventory levels by 60% since 2022 and improved product freshness, with 80% of items now under six months old.