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Posted by
Two Blokes Jun 16 -
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No-Headquarters/BOZEMAN, Mont. & NEW YORK--(BUSINESS WIRE)--Snowflake (NYSE: SNOW), the AI Data Cloud company, and Acxiom\u00ae , the connected data and technology foundation of Interpublic Group of Companies, Inc. (NYSE: IPG), today announced a strategic initiative to build and deliver a modern, AI-powered marketing data infrastructure that will fundamentally transform how brands leverage AI for marketing. This collaboration will enable IPG to bring its proprietary data, identity, and collaboration.
