NOBL: Heavy Is The Crown

  • NOBL's reputation as a safe, reliable dividend ETF is overrated, offering little true risk management during market downturns. The lack of tech exposure has caused NOBL to significantly underperform the S&P 500, Nasdaq, and even the Dow Jones in recent years. Dividend growth and yield have not compensated for price declines or underperformance, especially since the Fed began raising rates; those rates may stay longer than we like, impacting NOBL.