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Posted by
Two Blokes Jun 13 -
Filed in
Stock
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4 views
Vera Bradley's rebranding failed, alienating loyal customers and causing a 25% YoY sales collapse, with margins deep in negative territory. The CEO responsible for the failed rebranding has been replaced, and a strategic committee has been established. Financial distress is acute: cash reserves are low, losses are mounting, and the company faces higher financial risks despite no funded debt.
