Starbucks Stock: Culture Fix May Be Key to Long-Term Growth

  • Starbucks Corp. NASDAQ: SBUX is at the beginning of a high-stakes turnaround under new chief executive officer (CEO) Brian Niccol. However, while SBUX stock is up 11% since April and may offer long-term value if the turnaround takes root, financial and cultural headwinds may limit the stock gains in the short term.