Vivid Seats: Contrarian Upside Through Take-Rate Resilience And Global Expansion

  • We rate Vivid Seats a Strong Buy with a $5 PT, citing resilient take-rate and underappreciated international/resale segment growth as key upside drivers. The market is too focused on near-term GMV declines, missing SEAT's ability to defend a 16.3–16.8% take-rate and achieve above-consensus revenue growth. International expansion and SkyBox reseller adoption will add $15–$31mn incremental revenue by FY26E, diversifying growth and supporting margin resilience.