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Posted by
Two Blokes Jun 12 -
Filed in
Stock
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7 views
I rate ASO as Hold, due to near-term uncertainties, despite strong execution on store expansion and premium brand partnerships. Positive trends include successful new store openings, traction with higher-income customers, and a promising Nike Jordan launch boosting brand profile. Key concerns are declining traffic from core lower-income shoppers, volatile sales trends, and elevated inventory risking future markdowns.
