Build-A-Bear Celebrates International Day of Play by Playing It Forward

  • Donates One Teddy Bear for Each Make-Your-Own Plush Animal Sold to Children in Need ST. LOUIS , June 11, 2025 /PRNewswire/ -- Build-A-Bear, the iconic experiential retail brand, announces its "Play It Forward" initiative, a national giveback effort taking place today in recognition of the International Day of Play.