Howard Schultz says he 'did a cartwheel' when Starbucks CEO Niccol coined 'back to Starbucks' strategy

  • Former Starbucks CEO Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas. Schultz said he "did a cartwheel" when current CEO Brian Niccol coined his "back to Starbucks" strategy — a key stamp of approval as the new chief executive tries to turn around the company.