Zhihu: Turnaround Remains A 'Show Me' Story

  • ZH reported better-than-expected Q1 results, but fundamentals remain weak, with declines in paid membership and key business segments. AI integration and content engagement are improving, yet competition from new AI apps threatens ZH's relevance and paid user growth. The stock trades at 50% below net cash and a 10% buyback limits the downside, but weak outlook and revenue decline cap the upside.