Sonos: A Lot Is Moving In The Right Direction To Spark A Rebound (Upgrade)

  • I'm upgrading Sonos to a buy as downside risks are largely priced in after a 30% YTD drop, with signs of stabilization emerging. Sonos is focusing on premium brand curation, expanding into new markets like headphones, and aggressively cutting costs to boost profitability. Revenue returned to growth in Q2, beating expectations and signaling a potential turnaround after two tough fiscal years.