Why Prudential's Headwinds Are A Gift For Patient Investors

  • I reiterate my "Buy" rating on Prudential Financial, arguing the market is mispricing temporary headwinds. My valuation model indicates a potential 25%+ upside, supported by a forward P/E near 2020 lows. PRU faces near-term headwinds from legacy U.S. annuities runoff and elevated surrenders in Japan, but I expect these to fade by FY 2026-27. Prudential is successfully de-risking, having cut exposure to volatile legacy products by nearly 60%. The company is pivoting to more stable, capital-efficient products to capture massive retirement market tailwinds.