ASICS: Valuation Stays High Despite Moderate Guidance

  • ASICS delivered 18.9% revenue and 80.9% net income growth in FY2024, driven by core running products, lifestyle brand momentum, and broad-based strength across China, Southeast Asia, and EMEA. Lifestyle brands Onitsuka Tiger and SportStyle surged over 50%, accelerating ASICS's shift beyond performance running and contributing nearly 30% of revenue with higher-margin, youth-oriented product lines. Direct-to-consumer sales continue to expand, enhancing ASICS's margin profile and customer data access while reducing reliance on wholesale channels.