GFLW: 2025 Gains, AUM Growth, Factor Mix Make This ETF A Buy (Rating Upgrade)

  • GFLW is a passively managed vehicle leveraging an FCF-focused strategy at the intersection of growth and quality. In January, I assigned a Hold rating to GFLW as it had just a few weeks in the books, plus its performance was not encouraging. However, I upgrade it to Buy owing to its outperformance, impressive AUM growth, and quality-heavy factor mix that has advantages over those of IVV and IWF.