Ferrari: The Underrated Potential Of Non-Car Revenues

  • Ferrari's exceptional pricing power and brand strength drive consistent outperformance, with management focused on quality over quantity in revenue growth. Non-car revenues — lifestyle, brand, sponsorships, and racing — are growing faster than car sales and represent a major, underappreciated growth driver. Despite high valuation multiples, Ferrari's unique moat, resilient demand, and strong earnings growth justify a premium and support continued market-beating returns.