Bloomberg Expands Alternative Data Offering with Web Traffic Data from Similarweb

  • NEW YORK--(BUSINESS WIRE)--Bloomberg today announced the availability of Similarweb's web traffic data on the Bloomberg Terminal via {ALTD}, significantly enhancing its alternative data offering with near real-time insights into online traffic performance that will grow to cover 3,000 public and private companies. Complementing existing alternative datasets on Bloomberg's Alternative Data Analytics Platform, which include consumer transaction data analytics from Bloomberg Second Measu.