MINISO Group Holding: Clear Growth Path Ahead

  • I rate Miniso a buy as the fundamentals are strong, with robust revenue growth and improving demand, especially in China and overseas markets. Short-term margin pressure is expected due to global expansion and DTC investments, but I believe these will drive long-term earnings growth and margin recovery. Store upgrades and rationalization are boosting productivity, while aggressive overseas expansion positions MNSO for sustained top-line acceleration.