Hertz Global: Revenue Needs To Grow Positively For Me To Be Bullish (Rating Upgrade)

  • I assign a Hold rating to Hertz, as operational improvements are offset by ongoing revenue declines and demand uncertainty. HTZ has made significant progress on cost discipline, depreciation per unit, and liquidity, reducing near-term refinancing risk. The company's 'Buy Right' fleet strategy and improving used car market are driving margin tailwinds, but revenue growth remains elusive.