Formula One: Securing Pole Position In Sports Entertainment

  • F1's revenue growth is driven by rising media rights value, expanding sponsorships, and increasing global popularity, positioning Liberty Media for continued upside. Upcoming media rights negotiations and new U.S. interest from Cadillac and additional circuits are set to further boost viewership and revenue. Sponsorship revenue remains robust with high partner retention and room for further expansion, especially through special event partnerships and regional deals.