Wix.com: Expectations Reset Amid Questionable Strategic Decisions

  • Wix delivered solid Q1 results with strong revenue and margin growth, but missed EPS expectations and issued cautious guidance, triggering a sharp selloff. Despite strategic concerns and AI-related uncertainty, Wix remains best-in-class for SMB website solutions and trades at a deeply discounted valuation. I see Wix as an opportunistic investment—not a buy-and-hold forever stock—given its sensitivity to sentiment and lack of a wide moat.