Apple's Ecosystem Is Eating Hardware

  • Apple's Services revenue hit $26.6B in Q2-FY25, up 12% YoY, with a 75.7% gross margin, driving profit expansion. Over one billion paid subscriptions support recurring revenue growth, reducing reliance on slowing iPhone sales and hardware cycles. iPhone revenue grew just 2% YoY, while wearables declined 5%, reflecting hardware saturation and competitive pressure, especially in China.