Celsius: Avoid Investing Despite The Impressive Earnings Growth And Price Decline

  • I rate Celsius a sell/avoid due to weak profitability, scoring only 40/100 in my quantitative system. The Company's high SGA expenses, especially marketing, and low net profit margin (8.4%) highlight its lack of a clear market advantage. Despite impressive historical EPS growth, recent earnings volatility and declining growth rates make CELH's future performance unpredictable and risky.