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Posted by
Two Blokes May 22, 2025 -
Filed in
Stock
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We initiate coverage on Taboola with a Strong Buy and $5 PT, driven by above-consensus revenue forecasts and expansion into the $55 billion performance ad market. TBLA's unmatched first-party data scale and AI-driven Realize platform position it for sustainable competitive advantage and superior advertiser ROI as digital ad trends shift. Operational leverage and robust free cash flow generation provide strategic optionality, supporting ongoing innovation, debt reduction, and shareholder returns.
