Brown-Forman Earnings Preview: A Whiskey Giant In A Sober World

  • Brown-Forman Corporation faces major headwinds: weak revenue growth, high short interest, and shifting consumer preferences, especially among Gen Z. Despite stable margins, valuation is unattractive with high PEG and EV/Sales multiples for a company with flat or negative growth. Upcoming earnings are expected to be weak due to seasonality, fading U.S. consumer strength, and inventory pressures.