ON24: Watch Out For Continued ARR Declines

  • ON24 continues to lose customers, ARR, and revenue, with little evidence of AI-driven innovation or turnaround despite management's claims. ONTF faces intense competition from stronger players like Zoom and struggles to retain recurring revenue, with only half of ARR on multi-year contracts. Profitability is worsening, with negative adjusted EBITDA and ongoing cash burn, making ON24's low valuation a reflection of market distrust.