Bilibili: Rising With Video Content, Initiate With Buy Rating

  • Initiate Bilibili with a buy rating and $28 fair value, driven by its unique, highly engaged young user base and strong retention rates. Bilibili's growth is fueled by AI-powered content creation tools, robust user engagement, and expanding high-margin advertising and gaming businesses. Recent financials show impressive margin improvement and a shift to profitability, with ongoing operating leverage expected from prior investments.