Hot Wheels Takes Iconic Orange Track to the Next Level With New Snap Feature, Its Most Significant Innovation in 50 Years

  • EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today, Mattel, Inc. (NASDAQ: MAT) announced that Hot Wheels\u00ae, the number one selling toy in the world1, is updating its tracks and playsets to feature a Speed Snap\u2122 Track System, its most significant track innovation since it debuted the iconic orange track in 1968. Designed to transform the way kids build and play, this new modular system streamlines assembly, enhances track customization and elevates playability, delivering an unmatched play experience. Th.