HelloFresh Q1 2025 Earnings: Margin Rebuild Amid Growth Recalibration

  • HelloFresh's Q1 2025 revenue fell 6.9% YoY to €1.94 billion, but adjusted EBITDA surged to €58.1 million, exceeding market expectations by 36%. The company is shifting from aggressive customer acquisition to focusing on high-value customers, improving retention, and enhancing profitability, particularly in the Ready-to-Eat segment. Operational efficiency gains and strategic facility consolidations are driving margin improvements, despite challenges from the lower-margin RTE segment and market cyclicality.