Inside GM's decade-long battle to revive Cadillac as the quintessential American luxury car brand

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  Posted by Two Blokes May 5 - Filed in Stock - 2 views
  
  Cadillac wants to regain its prominence as the premier American luxury brand. It's a crucial market for automakers like GM, as luxury vehicles have higher profit margins than their mainstream counterparts and cater to a more affluent customer.