IBM and Scuderia Ferrari HP Debut Reimagined Mobile App to Supercharge Global Formula 1 Fan Experience

  • IBM brings generative AI to app for the first time via all-new features such as race recaps, historic stats, post-race insights, interactive polls, fan messages, and iconic race highlights Global Tifosi can now experience the Scuderia Ferrari mobile app for the first time in Italian IBM and Scuderia Ferrari HP will continue releasing new app features throughout 2025 to provide fans with non-stop Scuderia Ferrari HP access and engagement ARMONK, N.Y. , May 1, 2025 /PRNewswire/ -- IBM (NYSE: IBM) and Scuderia Ferrari HP today introduced a newly reimagined mobile app experience designed to bring the passionate global fanbase of nearly 400 million Tifosi closer than ever to cars, drivers and races they love.