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Posted by
Two Blokes Apr 25 -
Filed in
Stock
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Lyft found that surge pricing is “deeply unpopular” with customers, CEO David Risher said in his annual letter to shareholders, released Thursday (April 24). Surge pricing, which the rideshare company calls Prime Time or PT, balances supply and demand by raising prices when demand is high, thereby incentivizing more drivers to get online, according to the letter.
