Analysts at Wolfe Research believe Meta’s (NASDAQ:META) business messaging market is massively undervalued, estimating it could generate $30-40 billion in revenue over time—far exceeding current market expectations.
The firm sees “modest near-term upside” for Meta’s fiscal 2025 and 2026 Other-FOA revenue, as the company expands its efforts to integrate AI-powered agents into WhatsApp’s business ecosystem. Currently, WhatsApp’s business messaging revenue stands at just $1.5-2 billion annually, but Meta’s AI-driven automation push could unlock substantial growth.
Wolfe Research noted that Meta is uniquely positioned to dominate this space, leveraging WhatsApp’s massive global user base. The firm’s revenue projections factor in automation adoption, the total addressable market for customer service, and the millions of businesses already active on WhatsApp.
As AI technology advances and business messaging automation becomes more sophisticated, revenue acceleration is expected—particularly in high-growth markets like India, Indonesia, and Brazil. Analysts predict that in the medium term, this initiative could contribute incremental revenue in the high-single-digit to low-double-digit billions.
Beyond its core ad business, Meta’s business messaging strategy, Threads monetization, and AI innovations are expected to emerge as key revenue drivers, alongside ongoing improvements in Reality Labs. Given this strong outlook, Wolfe Research continues to see Meta as a top investment pick, with significant long-term upside tied to its evolving enterprise solutions.
