Carter's: Going Against The Market's Narrative As Sales Turn

  • Carter's, Inc. has reported consistent sales declines over the past few years. Competition from Temu and Shein has pressured Carter's competitive positioning. Tariff changes have deteriorated Temu's and Shein's business model in the U.S. Carter's Q2 report underlines the change's benefit, as U.S. sales growth suddenly turned positive. The Q2 report did come with negatives as profitability faltered. Tariffs add pressure to upcoming quarters, although Carter's should manage to increasingly mitigate tariffs.