Harley-Davidson's Challenges Necessitate Extreme Caution

  • Harley-Davidson's revenue, profits, and cash flows have sharply declined due to weak demand, high interest rates, and shifting consumer preferences. Despite low share prices, ongoing financial deterioration, and negative analyst outlooks, Harley-Davidson is a risky investment at this time. Management has withdrawn 2025 guidance and warned that new tariffs could further erode profitability by $130-$175 million annually.