Brunswick Corporation: Shifting My View To More Neutral Given The Green Shoots

  • I upgrade Brunswick to hold from sell, as green shoots in retail demand and strong tariff mitigation offset ongoing margin pressure. The propulsion segment outperformed, gaining US market share even in a down market, highlighting brand strength and domestic manufacturing advantages. Execution risks remain high, with persistent margin declines, entry-level weakness, and an ambitious back-loaded FY25 guidance.