AppLovin's Ad-Tech Playbook Is Gaining Traction

  • AppLovin's advertising revenue rose 71% YoY to $1.16 billion, while advertising adjusted EBITDA surged 92% to $943 million. Axon's AI engine improved ad net revenue per install by 49%, despite minimal changes in publisher or user base. Free cash flow more than doubled in four years, reaching $826 million, with operating leverage driven by automation and disciplined reinvestment.