OMNICOM MEDIA GROUP TO CONSOLIDATE ALL INFLUENCER CAPABILITIES UNDER CREO

  • Consolidation Brings Industry-leading Playbook, Technology and Partnerships  from Flagship Influencer Agency Brand to Clients Across OMG's Global Footprint NEW YORK , April 22, 2025 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC) is consolidating all its influencer marketing capabilities globally under the Creo brand. With this move, OMG is putting the integrated "influencers as a media channel" playbook at the core of its global influencer offer to clients; and enabling clients across all of its markets to benefit from Creo's first- mover data partnerships across the influencer ecosystem.