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Puma shares plunged 19% in early trading on Friday after the company warned it now expects to post a loss for the year, a sharp reversal from previous forecasts as the impact of US tariffs hit the German sports brand hard The group cut its outlook, saying currency-adjusted sales will fall by at least 10%, compared with earlier predictions of growth. Puma's second-quarter sales fell short of expectations at €1.94 billion, with declines seen in both North America and Europe.
