AI-driven advertising set to propel global entertainment and media revenues to $3.5tn by 2029, says PwC

  • Global revenue for the entertainment and media sector is expected to reach $3.5 trillion by 2029, according to PwC's latest Global Entertainment & Media Outlook. The report highlights a 3.7% compound annual growth rate, driven by increasing adoption of artificial intelligence in advertising, as well as ongoing contributions from live events and other non-digital areas.