The Best Just Got Better: Yankee Candle\u00ae Partners with Brittany Snow to Unveil Bold Brand Refresh with Modern Design & Enha

  • The iconic brand elevates its portfolio with a fresh look, new and improved wax blend for the iconic large jar, and a vibrant emotive campaign featuring actress and director Brittany Snow SOUTH DEERFIELD, Mass., July 23, 2025 /PRNewswire/ -- The Yankee Candle Company, Inc., a leader in home fragrance and part of the Newell Brands portfolio, announced a brand relaunch that reimagines the iconic candle experience to continue to delight brand loyalists and a new generation of fragrance lovers alike.